It’s been recently brought to my attention that my
descriptions for my listings are well… “Imaginary”, “Picturesque”, “J Peterman
like”, and “Artsy”. (These are quotes from friends and clients. I don’t name
any names because some people do not like their information listed on websites
or blogs.) For me writing this blog or
describing a home is an artistic outlet.
Every home and/or property has a story to tell, every client or family
is part of that story. Just like an
artist I draw inspiration on little items, comments or things I see when
listing a property.
Are all descriptions and details of a listing easy to write?
To answer this question simply no! I pride
myself on my descriptions, and often type them three or four times. Read them numerous
times to make sure I have adequately described the property, or home clients
have in trusted me with the pleasure of a listing. Reviewing the pictures; thinking back to items
picked up on, and what clients tell me about their properties, all help draw my
inspirations for listing descriptions.
Over all I try to be a pretty positive real estate agent and
all properties have positives. Some have more than others, and some have so many
items to describe that my fingers can’t fly fast enough to type all the details
for a potential home owner to see! It is
not just selling a listing or a house; it is a home or personal property! Memories
were made in these places, life styles were changed, and things happen. Life has a way of painting a picture for a home.
Often I can see the activities described
to me from the property owner as if they are happening right in front of me. A description can be simple or interesting. It
would be easy to write 3 beds or 2 baths or a garage, etc.. Everyone has different needs and wants and
basically different lifestyles. What is
important to one client is not so important to another. Real estate is personal, and the potential
clients need to see and enjoy all the details in a home or property listed! Lifestyles are ever-changing and created every
day! To put it simply selling real
estate is selling a lifestyle. 
Is the English always correct? That’s a big no! I create
long run on sentences and also abbreviate just to name a few mistakes made when
writing. Why might you ask? First of all I am not an English teacher; I
just enjoy writing, describing, and marketing. Only being allotted so many
words is sometimes a challenge. As remained
by English teachers in high school “create an audience” and “capture the
attention of the reader”. Just listing
what then home has is boring to me, so I feel it would be boring for others. Also as stated earlier in this blog entry all
properties have stories, details, positives, and items to sell. Potential home buyers need to see these
items, especially with the fast paced lifestyle created in today’s market. You get one chance that’s it!
My background has some design experience and teaching
experience. So I think this is why I
tell a story and do my best to create an edge in my marketing abilities. Each listing
no matter the size or price has a story to tell and all my descriptions are all
created equally the same way. I spend
just as much time on a home description that is $70,000.00 to a home that is
$350,000.00. I’m not saying my way is any better than other real estate agents. Just simply
saying I enjoy the task of describing a home, it is one of my favorite
activities about my career as a full time real estate agent!
Love your description writing Central Kentucky Southern Real
Estate Broker!
Whitney
Ensor, Associate Broker
Ensor Real
EstateWhitneyAnnEnsor@gmail.com
859-771-8311
